BEHIND just because they are working remotely
Eric Clermontet, Co-founder and CEO of Go4social
" Crowdsourcing new talent through alumni communities and peer-to-peer recommendations on social media has proven incredibly effective. Go4.Social helped us serve up highly targeted messages built around original creatives and authentic user experiences, shared by our staff and aimed at the right crowds. This was key to attracting great talents in a highly competitive IT market."
"The HR team connected me to the online Employee Resource Groups (ERGs). I was able to access a secure space, ask questions, and it helped me get the answers I was looking for through the comments and experiences shared by my "future" colleagues."
Go4.Social facilitate virtual support, helps HR teams to easily collect authentic user experiences and data, and provide a space for employees to ask questions, receive guidance, or simply be heard.
With Go4.Social, HR teams can adjust their communication strategies by giving employees opportunities to talk about their experience with the company, proactively providing information about the company culture and work environment, and turning employees and candidates into brand advocates and referral sources.
To attract best applicants, Marie’s team tracks common metrics like application conversions, hires, and retention to gauge the health of its employer brand. Higher applicant volume, however, isn’t a high-priority figure.
"Employee-generated content has been instrumental in attracting more best-fit candidates." After infusing social timelines with more employee stories, Marie says, “People are able to see themselves in the role and make a more personal connection.”
Embracing EGC, combined with organic employee participation in the company's social media outreach has helped Marie and her team fine-tune the employer brand and attract candidates that share the company’s values, and the ripple effects have been obvious to Marie: "It has brought our culture to life!"
Philippe Permanne Mansuino, Co-founder and COO of Go4social
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